Billy + Margot has acquired the UK business Benyfit Natural Pet Food from its shareholders and founders, Ben Van Praagh and Greg Van Praagh.
Billy + Margot is part of the international pet food group that trades as Real Pet Food Company in all markets outside the UK. In addition to its UK business, the RPFC Group has operations in Australia, New Zealand, the US and China.
Benyfit Natural is a UK-based producer and distributor of ‘optimum natural nutrition’ for dogs. Since it started in 2015, it has gained traction in the market, particularly after insourcing manufacture of its range of frozen meals earlier this year. Benyfit currently employs more than 10 people, who will join forces with the existing Billy + Margot team.
